After retirement, and in search of a new career, Sandra found ageism in job hunting. She tackled the problem head-on by studying and learning resume writing to track down the problem. She discovered ATS systems and the intentional and unintentional bias candidates face in putting together their job search documents (including her own.) So, she joined a top resume service, learned resume writing from scratch, took her certification test, and started delivering clients value-centric, career-forward resumes. She has written for many different professions for clients in 32 US States and 22 countries.

As a child of the sixties, Sandra decided to use her new profession to motivate positive societal change. Sandra began board candidate writing to impact change from the top down by focusing on creating demographically diverse corporate boards.

She quickly discovered that Board resumes are not reworked Executive resumes. This required throwing out many of the rules she had learned and relearning a whole new set of standards. Sandra worked with top board coaching experts and put in years of study to learn corporate language (such as changing “doing” to “guiding”), letting go of ATS standards (board resumes don’t go there), writing board value and positioning statements, and filtering client information to include what resonates with boards and leave out the fluff (go-getter, self-motivated, eager, etc.) Since then, she has worked with dozens of board candidates, ensuring them the highest service standards and best branding practices.