Your board package is a marketing tool consisting of a resume, bio, LinkedIn profile, and pitch. What are the differences among them? Imagine you are marketing the release of a new movie starring YOU.
Your pitch is your billboard. You only have a few seconds to grab attention quickly and spark interest. Make it memorable by addressing the listener’s question – what can you do for them?
Your bio is the movie trailer. A movie trailer is a marketing tool meant to entice audiences and build excitement for the upcoming feature film. It is not a regurgitation of your resume. It is a one-page document with lots of “action” bits presented dynamically to resonate in the readers’ minds and make them want to learn more.
A bio is one-page written in third person; name, she, her, they, their.
“Sandra is a qualified financial expert…“
“She has 20 years of board service…“
“Known for her expertise in capital markets …”
Your resume is the feature film. Deliver what you promised in the bio and pitch.
The resume is two pages written in first-person implied.
The “I” is assumed and not written into the document.
“(I am a) Nationally recognized social equity public affairs thought leader with… “
“(I) lead strategic planning, innovate new products, realign business units …”
Your LinkedIn contains all the extras; expanded content, deleted scenes, the making of the film (your professional and personal journey.)
Also written in third person.
Gotcha! Résumé Aging Traps & Tells